Hair Salon SEO+

A comprehensive SEO strategy, plus an award-winning digital marketing team in your corner.

This is just the beginning of what we do for your business.

Initial Audit

Before any SEO work starts, we begin by running a SEO-focused audit on your site and entire online presence. We gather current local organic rankings, Google Maps panel rankings, evaluate the site’s backlinks, set up Google Search Console and Google Analytics, and analyze all on-site SEO elements.

KEYWORD RESEARCH

After the audit is complete, we begin the careful and intensive process of keyword research for your business. We look through your services, choosing and organizing your best keywords by potential traffic to rank your site. Our research identifies target keywords with the best ROI, so you’re not wasting your time on keywords that don’t matter.

ANALYSIS OF COMPETITION

Often, your online competition is different from your offline competition. We run a thorough analysis of your competitors’ backlink portfolio, content, and SEO tactics used, so that we can devise the best strategy to beat them.

ON-SITE SEO OPTIMIZATION

SEO starts on your website. We perform a complete SEO overhaul of your site, including title tags, meta descriptions, content optimization, internal link structure, URL optimization, schema markup, page speed and load time optimization, image alt tags and markup, Google OG tags, and more. These on-site tasks are the first steps to getting a better rank for your salon.

ATTRACT NEW CUSTOMERS

Inbound marketing is the process of bringing new customers to you, as opposed to paying to interrupt them with ads. With the targeted creation of content, blog posts, infographics, whitepapers, and other related media, we make it exceedingly easy for customers to find you where they are looking.

LINK BUILDING

No SEO strategy is complete without a solid link building campaign. We will increase the organic ranking of your website using only above the table (white-hat) link building methods. Our team performs the research, and does the work to earn the backlinks to your business. With this boost in domain authority, you get to enjoy the flow of new traffic and customers.

LOCAL LISTING VISIBILITY

We update and optimize your local listings across the major listing agencies and websites, ensuring accuracy and consistency. When Name, address, and phone number (NAP) are consistent across all listings, you get better placement in the Google Maps Top 3 Panel, and local search results.

CONVERSION RATE TRACKING

What’s the point of SEO if you don’t know what your return on investment is? You can’t be sure you’re getting the most from your marketing spend without the right data. Our team tracks all phone calls, form submissions, and contacts from organic search, giving you real conversion data on your SEO campaigns.

REPORTING AND COMMUNICATION

We provide easy to understand reports, with constantly updated data sources – so you always know how your campaign is going. Every month you’ll receive an update from the team, in addition to weekly keyword ranking updates, and an always-on, always-live report so you can check in whenever you like. If you need anything, we’re always an email or phone call away.