How SEO can help your hair salon increase revenue

When someone types in “hair salon near me” and receives pages of local hair salon listings, the websites that show up first in Google results are not there by accident.

It takes guts, hard work, and a strong business sense to be successful in the competitive hair salon industry. The US hair care services industry includes about 84,000 establishments (78,887 beauty salons; 5,166 barber shops) with combined annual revenue of about $24 billion. (Dun & Bradstreet First Research)

With such competition, the profitability of an individual hair salon depends on effective marketing and maintaining repeat business. Yes, your dedicated salon team works tirelessly to keep your existing clients happy, but the vitality of your business also depends on finding NEW clients to service.

One way to accomplish this is through a full-scale SEO plan as part of your overall marketing strategy.

What is SEO?

Search Engine Optimization (SEO) helps businesses like yours get found online when consumers are searching for your services. Through this process, your hair salon can increase the quality and quantity of your website traffic from search engines such as Google, Bing, Baidu, or Yahoo. 

 Particularly for local businesses like hair salons, SEO is critical because it focuses on getting your establishment to appear in local search results when a customer makes a search in your area. Millions upon millions of people use search engines like Google every single day. And thousands in your area alone! 

The ultimate goal of SEO is visibility and getting your hair salon ranked #1 on Google and other search engines. When someone searches for your services, you want to be as close to the top of the results as possible. The higher up in search you are, the more leads your salon will generate!

If a hair salon does not put attention or resources toward a consistent SEO strategy, it’s likely that you’ll get buried in the sea of search results. While hair salons have other ways to generate leads, SEO is not just a trend – it continues to be foundational to the digital marketing strategies for successful local businesses.

How can SEO benefit your hair salon business?

Like a good head of hair, with the right attention and maintenance, SEO can help your business grow.

SEO will help your hair salon…

→ Increase Sales and Leads

Knowing how to optimize your website for organic search with valuable content and adding conversion elements will help gain trust with Google and ultimately win potential customers over.

→ Build Trust and Credibility

With strategies such as creating informative content, strategic link building, and showcasing quality reviews, we help hair salons build authority and relevance.

→ Stand Out from Your Competitors

As you know, the hair salon industry is crowded and competitive. With so many salons vying for the same customers, a strong digital presence will help reach new customers and grow your business.

Simplifying search for your hair salon

As a hair salon owner or manager, we know that you’re busy. The same way your customers don’t need to worry about cutting or coloring their own hair, when it comes to SEO, you can call on the pros for help. 

Aspire Digital Solutions is a full service digital marketing firm that specializes in SEO for hair salons. We understand what is effective in search and have partnered with hair salons for nearly a decade to expand their businesses.

As SEO experts, we have helped countless of hair salons customize solutions to meet their needs and attain quicker rankings and long-lasting traffic. From hair salons up to Fortune 500 companies, we’ve created a best in class managed SEO product, which serves as the culmination of all our data, expertise, and experience.

Highlights of the Aspire SEO process

Visibility for your hair salon is our goal, and our fully managed SEO solutions combine premium content, link building, on-Page services, combined with our best-in-the-business staff and support.

Here’s a look into how we’ll create your hair salon’s SEO plan: 

Keyword research & competitor analysis: At the beginning, our CT SEO services include thorough competitive gap analysis research and a manual analysis of your main competition’s SEO. This dictates potential SEO opportunities and informs our multi-layered keyword strategy. 

Initial website audit: The first thing we’ll do for your hair salon website is audit your current campaigns and your online presence. A website audit is the first step in a properly planned strategy. 

Link building: So much of the magic happens behind the scenes. Through powerful backlinks to your website, we can increase your domain authority and help you rank higher in search engine results. 

Content creation & marketing: Our talented copywriters and marketing team will develop valuable cornerstone content that will be the foundation of your digital marketing strategy. 

Local listing optimization: Our Local SEO team will audit all your online listings to ensure your company name and contact information are consistent across the board.

Conversion optimization & tracking: Our talented and experienced designers and web developers ensure your website is built to convert, with a seamless experience and responsiveness across all devices.

Reporting & communication: Throughout the process, expect complete transparency from us via monthly SEO performance reports, access to your dedicated dashboard with work history, rank tracking, and an always-on, live analytics report.

From compelling content to the use of keywords, there are so many variables that go into how a website is displayed through a search.

We know what SEO methods will provide your hair salon real results, and are here as a collaborative partner to help you navigate the process. Let us help drive more organic traffic to your business by creating a strategic and comprehensive SEO plan unique to your goals.

A boutique full-service digital marketing agency

In addition to SEO, we offer comprehensive digital marketing services for the hair salon industry. Located in Ridgefield, CT, we have decades of experience working with hair and beauty salons nationwide. 

While we know what works in the hair industry, we take pride in creating digital marketing strategies that are completely customized for the unique needs of our hair salon clients. As a full-service digital marketing agency, we have experts that can take your vision to the next level. We help local businesses embrace and navigate the digital landscape so that they can focus on all other aspects of their business.

We specialize in:

Digital branding and identity: Ensure you have a strong brand identity that represents the voice of your company.

Web design and development: Your website is the public face of your brand 24/7. Let us design a website strategy that drives new business.

Social media management: Social media is a powerful way to build brand awareness and drive new leads. With over 72% of the public using some form of social media platform, has your salon embraced the power of social media yet?

Marketing automation: Take advantage of innovative ways to market online and automate repetitive tasks.

Digital advertising: Once your digital basics are in place, increase your visibility and drive targeted online traffic to your business.

We will get you the results you want…and so much more! Connect with us today so that we can talk about your goals and how we can build your digital footprint to help achieve them. Soon enough, the only thing you’ll have to worry about is keeping your new customers happy!